Insights & Innovation

#strategy

How to Fund AI Like a Pro: A 2025 Budgeting Guide
Artificial Intelligence

How to Fund AI Like a Pro: A 2025 Budgeting Guide

Gen AI spending is on track to surpass €590 billion next year, signalling that artificial intelligence is no longer an experimental add-on but a strategic growth driver. Forward-looking boards are treating AI budgets the way they treat marketing or R&D—essential, recurring, and tightly linked to enterprise value. The question isn’t whether to invest, but how to embed AI so it fuels innovation instead of inflating costs.

by Sven Reifschneider • 17 June 2025

Is Your Business AI-Ready? 7 Traits That Define Tomorrow’s Winners
Artificial Intelligence

Is Your Business AI-Ready? 7 Traits That Define Tomorrow’s Winners

What makes a business truly AI-ready in 2025? In this guide, we reveal 7 strategic traits that separate future winners from the rest—covering everything from digital fluency to modular processes. Packed with insights, real-world examples, and a free readiness checklist.

by Sven Reifschneider • 11 June 2025

AI for SMBs: Moving from Hype to ROI
Artificial Intelligence

AI for SMBs: Moving from Hype to ROI

German Mittelstand leaders know the AI buzz is deafening—but the winners will be those who turn it into EBITDA. Explore real numbers, doctor‑office bots, bookkeeping AI, and a roadmap for the upcoming years to capture the upside before competitors do.

by Sven Reifschneider • 13 May 2025

Leading Beyond the Horizon: How a Visionary Approach Transforms Your Business
Strategy

Leading Beyond the Horizon: How a Visionary Approach Transforms Your Business

In an age where digital transformation and artificial intelligence redefine industries overnight, a visionary approach to business strategy is no longer optional—it's essential. Discover how strategic foresight paired with innovative thinking can position your business not just to adapt but to lead the digital age.

by Sven Reifschneider • 18 March 2025

Embracing the AI Revolution: Strategic Implementation for SMBs
Strategy

Embracing the AI Revolution: Strategic Implementation for SMBs

In today's rapidly evolving digital landscape, Artificial Intelligence (AI) has transitioned from a futuristic concept to an essential tool for businesses of all sizes. For Small and Medium-sized Businesses (SMBs), integrating AI is not just a competitive advantage but a necessity for sustained growth and innovation.

by Sven Reifschneider • 02 December 2024

The AI Revolution in eCommerce: Opportunities, Challenges, and the Future
Artificial Intelligence

The AI Revolution in eCommerce: Opportunities, Challenges, and the Future

In the fast-paced world of online retail, Artificial Intelligence (AI) is no longer a luxury—it's the engine driving growth and innovation. From personalized recommendations to predictive analytics, AI is reshaping eCommerce into a smarter, more responsive marketplace. But what does this mean for businesses big and small?

by Sven Reifschneider • 18 November 2024
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From Predictive Analytics to Prescriptive Action: Better Business Decisions with AI
Artificial Intelligence

From Predictive Analytics to Prescriptive Action: Better Business Decisions with AI

In an era where data drives decisions, businesses must go beyond merely predicting future outcomes. The future lies in prescriptive analytics—a new frontier where AI not only anticipates but also directs businesses toward optimal actions.

by Sven Reifschneider • 28 October 2024

Building a Robust Digital Strategy: Key Elements for Success
Strategy

Building a Robust Digital Strategy: Key Elements for Success

In today's hyper-connected world, a robust digital strategy is no longer an option—it's a necessity. Whether you're an SME or a multinational corporation, the right approach to digital transformation can unlock new levels of innovation, efficiency, and competitiveness.

by Sven Reifschneider • 22 September 2024
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The Future of AI in Business: How Companies Can Prepare Today
Artificial Intelligence

The Future of AI in Business: How Companies Can Prepare Today

As artificial intelligence reshapes the business landscape, companies must act now to stay ahead. From automating operations to unlocking new insights through data, AI holds immense potential. But how can businesses harness this power effectively and prepare for an AI-driven future?

by Sven Reifschneider • 15 September 2024