Insights
Strategic analysis, systems thinking, technical field notes, and company perspectives for people building and operating consequential technology.
The next edge isn’t adopting more tools – it’s aligning them. Here are seven forces that will separate tomorrow’s leaders from the rest, and how to act on them now.
Gen AI spending is on track to surpass €590 billion next year, signalling that artificial intelligence is no longer an experimental add-on but a strategic growth driver. Forward-looking boards are treating AI budgets the way they treat marketing or R&D—essential, recurring, and tightly linked to enterprise value. The question isn’t whether to invest, but how to embed AI so it fuels innovation instead of inflating costs.
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