Artificial Intelligence
How to Fund AI Like a Pro: A 2025 Budgeting Guide
Gen AI spending is on track to surpass €590 billion next year, signalling that artificial intelligence is no longer an experimental add-on but a strategic growth driver. Forward-looking boards are treating AI budgets the way they treat marketing or R&D—essential, recurring, and tightly linked to enterprise value. The question isn’t whether to invest, but how to embed AI so it fuels innovation instead of inflating costs.
by Sven Reifschneider • 17 June 2025